• Cultivating Character and Competence // Changing Communities and Culture

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    Live Blogging Reload NYC, Part 1a

    By Jeremy | September 29, 2007

    16 workshops, including: Mooks, Midriffs, Myspace and More: Engaging a Plugged-in Generation, written and presented by yours truly. Presentation and source materials here.
    Corporate profiteers produce and market media for a target youth audience they call mooks and midriffs — caricatures that exploit adolescent insecurities and hormones — a strategy described as “grabbing below the belt and reaching for their wallets.” The result: average teens now consume digital media for 72 hours each week and increasingly digest that media online in what the New York Times calls, “Websites Without Rules.” This workshop will: 1) Expose the strategy behind mooks and midriffs; 2) Examine the rise of “Websites Without Rules” and ministry opportunities they create; and 3) Explore ways to engage this plugged-in generation.

    Topics: culture, midriffs, mooks, reload, UYWI, youth ministry | No Comments »

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