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72 hours a week
By Jeremy | December 10, 2006
"Teen life has become a theatrical, self-directed media production."Additional findings: + 1/3 of teens own iPods, up from 1 percent in 2003 + More than half own Sony's PlayStation 2 + 1/3 own an original Microsoft Xbox + 3/4 play video games on a regular basis + Music is second only to their love of friends and ahead of their love of family + 68% of teens have created profiles on social networks like MySpace.com, Xanga or Facebook + More than 1/4 of the population keeps in touch with friends online daily, through instant messaging, e-mail, message boards or chat rooms + The average teen chats via IM with 35 people for a total of three hours a week. But the average teen will only call or e-mail with seven people who are not on their IM list on a weekly basis. HT: Tony Sheng Related (also from Tony): + There are 3 billion people under the age of 25 worldwide, and corporate marketers are unabashedly pursuing their cash. + Viacom remains at the leading edge of teen consumerism, launching MTV and Nickelodeon in Pakistan.
Topics: culture, mtv, music, myspace, research, technology, viacom, youth | No Comments »
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