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I love it when …
By Jeremy | September 24, 2005
Authors do what they say they're going to do, and they do it well. Malcolm Gladwell delivers. I read Tipping Point several months ago and finished Blink this week. Tipping Point explores the dynamics of how some ideas become movements that penetrate cultures and transform societies, while Blink examines how individuals make decisions, and how they can make better decisions more quickly. In Blink, Gladwell sets out to accomplish three "tasks":
- Persuade readers that quick decisions can be every bit as reliable, and at times even better, than those made cautiously and deliberately;
- Identify when we should question our instincts rather than trust them; and
- Show how snap judgements can be educated and cotrolled.
It's a fascinating read. Hopefully I'll have time next week to write about some of his conculsions.
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